Branding

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One of the things that sets DMG apart from other design firms is our expertise in marketing and branding.

Before we design anything, we first help companies establish and expand their brand by helping our clients understand their customers and their competition.  We create logos, websites, and the like that specifically address our client's needs, take advantage of the competition's weaknesses, and clearly communicate the company's brand.

What is Branding?

While definitions of branding vary, here is one effective description :

A brand is a product, service, or concept that is publicly distinguishable from other products, services, or concepts so that it can be easily communicated and marketed to customers. Branding can be applied to an entire corporate identity as well as to individual product and service names.

Most of all, a brand equals the perception your customer has of your business, product and service. And this is why branding is so important.