SMM Process
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- Category: Social Networking
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In planning the marketing for your business we:
Set Goals--objectives that you want to accomplish.
Define a strategy--create a custom strategy that matches your goals and objectives.
Execute--implement the plan and track results.
Questions we find answers to:
The first step in setting the goals we consult with your business to find the answers to the following basic questions before tackling the business profiles on the different social media networks/ platforms or channels:
· Who is your audience and what is its persona's characteristics?
· Where do they hang out online?
· Are they a part of any online communities that the business should join?
· What do they expect from a business like yours: solution providing, a unique product, customer service?
· How do we engage the audience emotionally and appeal to their sensitivity and senses?
· How do we approach the audience, in what format, and with what content? Also, most importantly what are the keywords used by the audience its members discuss your industry or business?
· Who will be assigned to engage in the online discussions with the audience and how will they channel the leads, inquiries, comments and to who?
· Define a clear measurement of the results?